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Moods Condoms - Wikipedia
Moods Condoms is a manufacturer of condoms made from natural rubber latex. Moods Condoms came into existence in mid, when HLL Lifecare Limited decided to develop a product to target the premium and upper middle class segment of the urban population in India. HLL today is one of the world's largest manufacturers of condoms. As of December , its annual production totals around million pieces across the globe. The second and third plants were added in at Trivandrum and Belgaum.
Two years later, HLL which had set its sights on the premium-end of the market, developed a brand called Moods. The first advertising campaign for Moods was popularly known as the Moods Please campaign and it succeeded in making this evocative name synonymous with the product. Export orders from the Middle East followed in which opened up the international market for this popular brand. In March , the first dedicated Moods retail outlet, Moodsplanet , was inaugurated in Thiruvananthapuram, as a one-stop shop for the entire range of Moods contraceptives.
The logo of the brand OO signifies the bonding between couples. It has diversified into several variants. The range includes close to twenty variants viz.
Its first advertising campaign was popularly known as the Moods Please campaign and succeeded in making this evocative name synonymous with the product. Later it came up with different advertising campaigns which include My Man! The total condoms market in India in stood at It is the commercial segment that is witnessing high-growth rates.
In alone, it grew by a healthy With the increase in demand and growth in the industry, today there are many players in the market which offers condoms. Some of them are targeting commercial segments and the rest are targeting subsidized segment. Different condom brands can be listed as Durex , Kohinoor, Thril, KamaSutra , Manforce , Nirodh, Masti, Zaroor and Ustaad, in which some of them are targeting rural population and some of them are targeting the urban segment of the population.
Moods over the past has effectively used the TV, print media and outdoor signages, events, sponsorships and public relations as tools for promoting the brand. More recently, the internet has been introduced to touch base with the young, net-savvy audience. From Wikipedia, the free encyclopedia. This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links , and by adding encyclopedic content written from a neutral point of view.
March Learn how and when to remove this template message. Safe sex Birth control. History of condoms Julius Fromm.